Marx Air
MARX AIR
AI Reception
Answering
A working build from ATERNA, made for Marx Air

You're hiring a receptionist. We already built one for you!

This is a real AI receptionist for Marx Air, loaded with your services, your service area, and your reviews, pulled from your own site. It answers on the first ring, sorts the commercial calls from the residential, books the service, routes the project leads to your team, and covers the 24/7 emergencies. We built it before you ever called us. Try it below.

Nothing here used your passwords or your scheduling software. This is what we do from the outside. Imagine what we build once you are in.

Dispatch board live
New0
empty
Dispatched3
WO-4471On site
Linda Park
Heating & Cooling · Denver
No heat. Diagnosing and repairing a furnace that won't ignite.
Today, in progressTATony
WO-4468En route
Greg Mason
Heating & Cooling · Aurora
AC not cooling. Diagnostic and recharge.
Today, 2:00 – 4:00 PMPSETA 22m
WO-4470On site
Dana Whitlock
Heating & Cooling · Arvada
Rooftop unit short-cycling at a commercial property. Maintenance visit.
Today, in progressSWSam
Scheduled0
empty
CrewMarcusTonyDwightPriyaRusson-callJesseon-callSam
Line open
no active call
Line open. Waiting for the next call.
0:00idle
Meet Aria

Pick up the phone and try to break it.

These are the calls that hit your line after midnight. Tap one the way a caller would say it, or type your own, and watch the agent work the call and put it on the board.

Call Aria
Real in-browser call to Aria. Allow your mic.
Ready
Line open. Waiting for the next call.
0:00idle
What it just did
The agent's moves show up here, step by step, as it works the call.
Board
New0
empty
Dispatched3
WO-4471On site
Linda Park
Heating & Cooling · Denver
Today, in progressTATony
WO-4468En route
Greg Mason
Heating & Cooling · Aurora
Today, 2:00 – 4:00 PMPSETA 22m
WO-4470On site
Dana Whitlock
Heating & Cooling · Arvada
Today, in progressSWSam
Scheduled0
empty
We did our homework

It already knows Marx Air.

We read your website and your reviews and loaded the agent with what we found. On a call it can tell a customer what you do, where you work, that you are licensed and bonded, and that you run your own sheet metal shop, the way a front-desk person who has been there for years would. Here is some of what it already knows, with no access to anything of yours.

Services it can speak to
Commercial HVAC installation
Ground-up new construction and tenant improvements, working alongside your general contractor.
System design
Spec'ing the right heating and cooling system for each building and project.
Sheet metal fabrication
A full in-house shop with a coil line that makes our own ductwork and just about anything else needed.
Custom fabrication
Custom sheet metal for customers, including curbs for rooftop units, exhaust fans, and condensers.
Residential repair and service
Service, repair, and replacement of furnaces, AC units, and thermostats, with 24/7 emergency response.
Commercial repair and service
Rooftop units, split systems, and temperature control, repaired and replaced.
Preventative maintenance
Maintenance contracts to keep the systems we install running.
Service area it confirms
DenverCommerce CityNorthglennThorntonWestminsterArvadaWheat RidgeLakewoodAuroraBrightonBroomfieldBoulderCentennialLittletonEnglewood

On a call it confirms Denver and the Front Range, where Marx Air is licensed, bonded, and insured in most cities and counties before it promises a truck, and it knows the Colorado Springs division runs on its own line.

What it can point to

I have used Marxaire for the last 2 to 3 years for my commercial location. They bandaged our 40 year old unit for a year, then installed a new one the following year, and now do our regular maintenance.

Sadie R.

After an absolute nightmare with a different HVAC company, I contacted Marxaire and they responded quickly and efficiently. They sent someone out fast and fixed my system.

Gary M.

We've been customers of Marxaire since 2005. The company owner made the first service call to our home when he was just starting the business, and we've been customers ever since.

Hal S.

Ask it yourself in the demo above: tap "Do you do residential too?" and listen.

How it works

From ring to booked job in one call

01

The phone rings, it answers

First ring, any hour. It greets the caller, listens to the problem in their own words, and confirms the callback number and address by reading them back.

02

It sorts the call

Commercial or residential, service or new project, routine or emergency. It figures out what the caller actually needs before it promises anything.

03

It books or it captures the lead

Residential service gets scheduled into a real window. A GC or project inquiry gets its details captured and logged for your commercial team.

04

It dispatches the tech, or hands off the right call

For service it assigns a technician with an arrival window. For a gas leak or anything out of scope, it routes to your on-call human with the context attached.

More than a phone line

It's not a phone tree. It's a full front office.

The call you just heard is the front door. Behind it is an agent that does the work your front desk does, on every channel, all day. On the phone it sorts, books, and dispatches. Connected to your systems, it does the rest. If it happens on a screen at the front desk, it can do it.

01

Answers every channel

Phone first, then text, web chat, and email, in one steady voice, day and night. No hold music, no phone tree, no missed second line.

02

Books into your system

Into the scheduling tool you already run, inside your real availability, so it never double-books your techs.

03

Keeps the record clean

Every call becomes a customer record, a work order, and a confirmation. Nothing is left for someone to type up in the morning.

04

Does the computer work

Looks up a customer's history, drafts the message, updates the account, logs the lead. The screen work your front desk does, handled.

05

Knows when to hand off

A caller who wants a person, a gas-leak call, or a job above its pay grade gets routed to your team with the context already attached.

What is live now

What is live in this demo is the phone agent. The deeper connections to your scheduling and CRM get wired in during setup. The phone line itself is live in about ten minutes.

See a night of dispatch

One overnight shift, nobody in the office.

A scripted replay of a single night on the line, 9pm to sunrise. Every call answered on the first ring. The number that matters is the last one.

Calls answered
0
Jobs booked
0
Revenue captured
$0
Sent to voicemail
0
9:00 PM
8:40 PMKaren Mitchell
9:55 PMSandoval's (restaurant)
11:10 PMDana (Englewood)
12:30 AMDave Mercer (GC)
1:48 AMPriya Nadeem
3:05 AMWestside Property Mgmt
5:20 AMHal S. (since 2005)
6:35 AMTom Rivas

Illustrative replay. The voice agent is live; these specific calls are demo data.

Run your own numbers

Price it against the jobs it saves, not the salary it skips.

One front-desk hire runs about $52,000 a year fully loaded once you add benefits and payroll tax, and that one seat only covers the day shift. The AI is $1,499 a month, about $18,000 a year, and it covers all 168 hours. The honest way to judge it is not against a salary. It is against the after-hours calls that currently go to voicemail. In HVAC a single recovered replacement can cover months of it. Recover a handful of missed jobs a year and the whole thing is paid for. The first no-heat call it catches in January covers it.

The calculator uses a conservative one-in-three capture rate you can change. Put in your own missed-call count and average ticket and watch the annual number react.

25

After hours, weekends, second-line, voicemail.

$650

Blend of service calls and installs.

33%

Default is a conservative one in three. Move it to your own number.

Net recovered per year
$46,362
after the $17,988 a year the agent costs
Recovered jobs / year
99
Recovered revenue / year
$64,350
Return on the agent
3.6x
Pays for itself after
28 jobs

Agent priced at $1,499/mo flat. Math is yours to change. Even at a fraction of the 27% industry miss rate the year pays for itself.

The numbers behind it, each one checkable
$52,000
Fully-loaded cost of one front-desk seat
A Denver receptionist wage plus a benefit and payroll load, per BLS Employer Costs for Employee Compensation. Covers one day shift, not nights or weekends.
$1,499/mo
The AI receptionist, covering all 168 hours a week
About $18,000 a year. Flat-rate AI answering with scheduling runs $149 to $399/mo for home-service shops (SalesCaptain, 2025); this is the full front-office build.
128 hrs
Hours a week your line has no live person
168 hours in a week, 40 covered by one day shift. That is 76% of the week running to voicemail.
27%
Of inbound calls home-service shops miss
Invoca, via Housecall Pro. Seasonal heat-wave and cold-snap surges push this far higher.
85%
Of callers who reach voicemail never call back
Service Roundtable. They call the next contractor, so a missed call is usually a permanently lost job.
78%
Of customers hire the first contractor who answers
HomeAdvisor research. Speed to answer, not price, often decides the job.
Your job posting, line by line

We read the listing. Here is every duty, handled.

This is the exact role you are hiring for, pulled from your own posting on the left. On the right is what the agent actually does about it. Nothing vague, nothing it cannot back up.

01

Answer incoming calls and provide prompt, professional customer service.

Answered on the first ring, every ring

It picks up immediately, 24/7, no hold music and no phone tree. It can take unlimited calls at once, so a cold snap that lights up your line with ten no-heat calls does not drop nine of them. Steady, plain-spoken, and it never has a bad day on the phone.

02

Determine the nature of each call and route it to the right department.

Sorts commercial from residential before it says much

It figures out fast whether it is a homeowner who needs service, a property manager with a rooftop unit down, or a general contractor calling about a build, and it handles each the right way. Residential gets scheduled, commercial and project work gets captured and routed to your team.

03

Schedule service calls and appointments; keep the calendar accurate.

Books the visit inside your real schedule

It reads current tech availability, offers only windows you can actually hit, writes the work order, and reserves the slot, all before the caller hangs up. No double-booking, no times you cannot cover.

04

Take messages and project inquiries and get them to the right person.

Captures the GC and the bid, routes it to your team

When a general contractor calls about a ground-up build or a tenant improvement, it takes the project details, the contact, and the timeline, and logs a clean lead for your commercial side instead of letting it sit in a voicemail box overnight. The right person gets it with context attached.

05

Dispatch and communicate with field technicians.

Sends the right tech, with a clean ticket

On a booked service call it assigns and notifies a technician and reads back the name and arrival window the way a live receptionist would. Every assignment is logged with a timestamp, so the next morning you can see exactly who went where and when.

06

Provide accurate information about services, pricing, and availability.

Knows what Marx Air does, and what it doesn't quote

It answers questions about your work, your service area, that you are licensed and bonded, and that you run an in-house sheet metal shop, all from your own public info. It quotes a diagnostic or trip fee honestly and says the tech gives a written, upfront price on site, and it never invents a number for the repair.

07

Maintain positive relationships with customers and key accounts.

Remembers your repeat accounts

It looks up an existing customer by phone or name before treating anyone like a stranger, so a property manager with six buildings or a long-time commercial account is recognized on the first call. When something needs a person, it logs the name, number, and reason and flags it for a callback so nothing falls through overnight.

08

Handle after-hours and emergency calls with a sense of urgency.

Covers the 9pm no-heat call

It is on the line nights, weekends, and holidays for your 24/7 residential emergencies. It triages the urgent ones, a furnace out in a cold snap, no cooling in a heat wave, and gets them moving instead of letting them roll to a competitor who picked up.

Why owners pick it

Four things most pitches cannot say.

01

Call it right now and try to break it

There is a real voice demo on this page wired to the exact agent that would answer your line. Describe your worst overnight call out loud and watch it work it on the board while you talk. Most pitches ask you to imagine it. This one hands you the phone.

02

It knows the difference between a homeowner and a GC

It does not treat every call the same. A no-heat homeowner gets scheduled, a general contractor on a tenant build gets captured as a project lead and routed to your team. That is the front-desk judgment you are actually hiring for.

03

It refuses the gas-leak call on purpose

On a gas smell or carbon monoxide call it will not book the appointment. It tells the caller to get safe and call 911 or the gas utility, then routes to your on-call human. Knowing which call to hand to a person is the difference between safe and reckless.

04

Every number on this page is one you can check

$1,499 a month against a salaried front-desk seat. 128 uncovered hours a week. A missed call worth real money in HVAC, where a single replacement can run thousands. These are sourced, and the calculator below takes your numbers, not ours.

What you're already thinking

The five things every owner asks first.

Try it before you decide. The demo on this page is the real voice agent, not a recording. It speaks in plain English, listens, repeats the address back to confirm, and answers at about half a second of latency. Your customers care that someone picked up and is getting them help. Picking up the phone is the part voicemail fails at, and this never does.

No. It is built for both. It tells a homeowner apart from a general contractor in the first few seconds. Residential service gets triaged and scheduled. A GC or property manager calling about a build or a rooftop unit gets their project details captured and routed straight to your commercial team as a clean lead, instead of dying in a voicemail box. That is the front-desk judgment, handled.

It triages every call for safety the moment it understands the problem. No heat in a cold snap or no cooling in a heat wave gets flagged and moving, not scheduled three days out. A gas smell or carbon monoxide call it will not touch. It tells them to get safe and routes straight to your on-call human. It is built to know which calls are above its pay grade.

It can, once your team connects it. It books into the scheduling tool you already run, updates the customer record, and routes messages to the right person. Your office authorizes it and can pull access anytime. Honest limit: that connection is set up during onboarding, so it is not plugged into your back office on day one. The phone agent you can hear right now.

$1,499 a month, flat. No benefits, no holiday pay, no turnover, no training a new hire every time one quits. That is about $18,000 a year against the roughly $52,000 it costs to put one person in one front-desk seat that only covers the day. Two weeks free to start, and if it does not catch a job your voicemail would have lost, you owe nothing.

It plugs into what you already run

Connected to your schedule, your CRM, and your team.

You are not buying another system to learn. Once your office connects it, the agent books into the scheduling tool you already use, keeps the customer record current, and routes a message or a project lead to the right person on your team. It works the way your front desk works, on every channel a caller might reach you, so the office is not retyping voicemails in the morning.

Books into your scheduling

It reads your real availability and reserves the arrival window inside the tool you already run, so it never promises a slot you cannot cover.

Routes leads to the right person

A commercial bid, a billing question, a specific request: it captures the details and gets them to the right person on your team with context, not a sticky note.

Nothing happens in a black box

Everything it does is visible to your office, and your team authorizes the connections and can pull access anytime.

Honest limits

One honest limit up front: the connection to your scheduling and CRM is set up during onboarding, it is not live on day one. The phone agent, the part you can hear on this page, is what is already built and working.

This is the front door

The receptionist is what we built in a week, on our own. Picture a quarter, together.

You would not be buying software. You would be handing a problem to a team that already proved it ships. The front desk is step one. Once we connect it to your real scheduling and a phone number, here is the kind of thing we build next, all tuned to how Marx Air actually runs.

01

Live on your real systems in days

We connect this agent to your scheduling and a number you forward after hours. Days, not months.

02

A follow-up agent for open bids

It calls back every aging estimate and unsold proposal before it goes cold, and books the ones that are ready.

03

Reviews that show up where customers look

A text after every completed job asking happy customers to leave a review, so your best work is the first thing people see.

04

A 6am morning brief

Every overnight call, what got booked, and anything that needs a human, sent to whoever runs the office.

05

Maintenance renewals, handled

Maintenance-contract renewals and seasonal check-ins go out on their own, instead of someone chasing them between calls.

That is what being in the ATERNA family looks like. We build the systems. You run the trucks.

Turn it on

We already built it. Switching it on is the whole job.

Two ways in. The first puts the agent on your line and connects it to your tools. The second puts our team behind it and runs the back office with you. Both cost a fraction of one salaried front-desk hire, and neither one calls in sick, takes vacation, or quits.

The AI Front Office

The agent, live on your line and connected to your tools.

$1,499 / month
$1,999 one-time setup
  • Answers every call on the first ring, 24/7, 365
  • Sorts commercial from residential, books service, captures project leads
  • Grounded in your services, your service area, and your reviews
  • Books inside your scheduling system and texts the confirmation
  • Routes to your team any time a caller wants a person
  • Live on a test line in about ten minutes once you say go
Turn it on

AI Front Office + Fractional CIO

Most popular

Everything above, plus our team running the back office with you.

$2,499 / month
$2,999 one-time setup
  • Everything in the AI Front Office
  • A real person behind the agent, 24/7, for callers who want a human
  • We run and keep your CRM clean
  • We run your marketing
  • A fractional CIO from our team owning the whole system
  • Monthly reporting: calls caught, jobs booked, revenue recovered
Run it for me

One front-desk hire runs about $52,000 a year fully loaded and covers one shift. The AI Front Office is about $18,000 a year and covers all of them.

No long-term contract to start. Two weeks to prove it catches calls your current setup would lose, with nothing owed if it does not.

Two-week trial

Let's connect it to your real line.

We built this on our own to show you it works. The next step is plugging it into your scheduling and a number you forward after hours, free for two weeks. If it does not catch a call your voicemail would have lost, you owe nothing and you have lost nothing. Your day staff keeps their job. This just covers the 128 hours a week nobody is currently on the phone.

Reach us at service@aterna.ai. We will set up a test line you can call yourself, usually same day.

No long-term contract to start. Your day dispatcher keeps their job.